OEN NewsOregonAF 2022 Curriculum

Produced in partnership with the Good Food Consortium, and presented by L2M Brands, Market of Choice, Tonkon Torp and Davis Wright Tremaine. Thanks to New Seasons Markets for supporting the Emerge Initiative, and Tillamook for hosting the kick-off event.


June 7th, 4-6pm: LIVE KICK-OFF
Location: Tillamook HQ, 1400 NW 22nd Ave., Portland, OR
Entrepreneurs are invited to bring samples or packaging and introduce themselves to each other and the program mentors and supporters. Good Food Consortium will provide a curriculum overview and orientation.


Core Education Sessions: Wednesdays, 8:30-10am via Zoom (recorded)

June 8th: Flexing Up Food Safety Through Growth & Scaling
Presented by DWT; intro by Meghan Moran & Alli Condra

  • Entrepreneur Lessons Learned: Michael Pan (he/him), Pan’s Mushroom Jerky
  • Understanding your Production Options: Determine if co-packing is the right next step for your business – Ashley Sutterfield, Founder & CEO of Sage Expert
  • Top 3 Food Safety Show Stoppers for Getting to the Next Level – Jill Stuber (she/her) & Tia Glave (she/her), Catalyst LLC (food safety consultants)

June 15th: Channel Strategy; It Matters
Presented by Market of Choice; intro by John Boyle

  • Entrepreneur Lessons Learned: Michele Davis (she/her), Cocacao
  • Leveraging Your eCommerce Site as Your Primary Sales Hub – Ashley Wagar (she/her), Tumbleweed
  • Working with Brokers – Leslee Pate

June 22nd: Data-Driven Pricing Decisions
Presented by L2M Brand Accelerator; intro Martin McClanan & Pat McCauley

  • Entrepreneur Lessons Learned: Emily Darchuk, Wheyward Spirits
  • Using Data to Tell Your Story – Madeleine Coggins (she/they), Clover Sonoma
  • Work Smarter Not Harder with Your Data – Sarah Delevan, Food Business Financial Consultant/Good Food Consortium

June 29th: Sourcing, Design & Protecting Your Investment
Presented by Tonkon Torp; intro by Parna Mehrbani

  • Entrepreneur Lessons Learned: Affouet Price, Hibisbloom
  • Supply Chain – Andy Harvell (he/him) – Harvell Vendor Services
  • Packaging – Shannon Hiller-Webb (she/her), Prosparus/Good Food Consortium
  • Trademark IP – Parna Merhbani (she/her), Tonkon Torp (additional session on Trademarks also offered)

Office Hours: open Q&A with mentors on Thursdays, 9-10am via Zoom; Facilitators to include:

  • June 9th – Lori Hunter, NSM and Alli Condra, DWT
  • June 16th – John Boyle, MOC
  • June 23rd – Martin McClanan & Pat McCauley, L2M Brand Accelerator
  • June 30th – Parna Mehrbani, Tonkon Torp


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