The time has come when we need to be “portfolio people” who think of our vocations, not just in terms of a single defined job or occupation, but more as a holistic body of work. In this workshop, we will discuss what it takes to create a career and life portfolio and then how to live it!

Topics Covered:

Managing your career more by intention rather than by circumstance.
Recognizing and responding to changes in career priorities in different stages of your life.
Making the most of realizations – such as reaching your career peak or grasping that life is finite, with time being a very precious commodity.
Overcoming fears associated with going after your dreams.
Presenter

This workshop is presented by Jeff Levy. Jeff is the author of “Making the Jump into Small Business Ownership”. He is a speaker and coach to individuals interested in exploring self-actualization. He also assists individuals who are interested in self-employment with an emphasis in franchising. His experience includes participation in new technology companies, leveraged buyouts, management buyouts, raising investment capital and coach to hundreds of startup ventures. If you have ever considered creating and implementing your vision of what life should look like, this workshop will inspire you. See Jeff’s LinkedIn profile here:
Jeff Levy

Please join us on Tuesday, April 11th, at Lucky Labrador Brewing’s Quimby Beer Hall as we welcome David Mihm, who runs a boutique local search consultancy, specializing in SEO strategy for regional, national, and international brands.

Portland’s own David Mihm will walk attendees through the recently released Local Search Ranking Factors (LSRF) report to make sure that your company has all of its Local Search bases covered and a foundation to build on for future success.

The annual Local Search Ranking Factors report (now published by Whitespark) is hot off the presses, with plenty of fresh opinions from Local SEO experts around the world about the tactics they see working best for their clients and their businesses.

David will present HIS take on this year’s report, with an eye toward concrete advice that your business (or your clients’ businesses) can actually implement to improve rankings and ultimately conversions from people searching for stuff you sell Near Them.

He’ll also be doing a reprise of SEMpdx’s famous “Hot Seat” format, taking volunteers for personalized advice about their Local presence in real-time (must be present to win).

Your website is a key component of your overall branding and marketing strategy. It’s an opportunity to establish your credibility and demonstrate experience in your business industry. You’ll learn tips to expand your online presence and increase your website traffic with strategic SEO (Search Engine Optimization).

Discover a variety of tactics you can implement immediately to build your Google authority and be more competitive in search results for your business category. SEO is based on over 200 factors that Google considers to determine your rank position. We’ll focus on those factors most highly weighted by Google and those which we can most effectively influence.

Discussion topics include:

1. On-page SEO. On-page SEO refers to the factors you can control on your own website like content, page titles, meta descriptions, header tags, image tags, and schema.

2. Off-page SEO. Ranking factors that occur off your website reflect your site’s popularity, relevance, trustworthiness, and authority.

3. Social Proof. Explore how your social media activity affects your SEO.

4. Local Business Listings. Online directories like Google, Bing & Yelp are critical components of your online presence.

5. Blog. SEO-friendly blogs can create thought-leadership and be a great traffic-driving tool.

6. Google Analytics. Identify what’s working and what’s not on your website; Build SEO strategy based on traffic trends, user characteristics, user behavior and user preferences.

Presenter: Stacey McCormack, Musimack Marketing

Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business. Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business. A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital Advertising formats. Today, she helps small businesses shine online through website design & development, SEO, social media and digital advertising.

Each class taught by and expert in their field: Int’l Marketing, Finance, Supply Chain, Legal Issues, US Import and Export Regulations across borders, Cultural Issues

Would you like help navigating the process of finding the right market, and making sure your products get delivered?

75% of the world’s consumers live outside the U.S. so it’s no surprise that U.S. based companies that export grow faster, and are less likely to go out of business than their non-exporting counterparts. The OSBDCN Global Trade Center “Buying and Selling Outside the U.S.” series teaches you how to take advantage of the possibilities of the global marketplace. The OSBDCN Global Trade Center’s Buying and Selling Outside the U.S. Series… is ideal for business owners or top-managers wanting to become more familiar with all aspects of international trade. Sign up for the full 6-session Buying and Selling Outside the US Series for a savings of over 20% off the individual session cost.

For Exporters: Selling to Customers Outside the United States

Explore how to identify best markets for your product; how to identify best partners; what regulations and/or certification is necessary including product modification; resources available to assist; how to protect your product in a market outside the U.S.; E-Commerce method of sale, including website modification; and how to best exit a distributor agreement.

Compliance with U.S. Import and Export Regulations

Who is legally responsible for compliance? What government agencies beside BIS (Bureau of Industry and Security) are involved? Why is compliance important (fine avoidance and …)? Review of key focus areas; compliance terms; and prohibitions.

Getting Paid for Export Sales, understanding taxes & tariffs (Trade Finance)

Among the topics to be covered are: how to make foreign accounts receivable bankable; determining buyer risk; determining country risk; international methods of payment; credit risk management; credit insurers; what does credit insurance cover; and working capital for the exporter.

Managing Your Supply Chain

Learn transportation options; international logistics; elements of a supply chain; supply chain vs global value chain; business components that drive a supply chain function; 2020 INCO Terms (International Commercial Terms) and why they are important; IT and information flow; and service providers and selection.

Legal Aspects of International Business

The role of your attorney; choice of legal entity; direct vs indirect exporting; distributor vs sales representative; leveraging intellectual property; licensing; royalties; contracts; exclusivity; pricing and terms; agreement termination; dispute resolution; tax issues; protection of intellectual property and registration; and compliance with foreign and US laws.

Cultural Awareness and Understanding (Intelligence)

Culture plays a major role in international business. You will learn the impact of behavior and understand what counterparts are trying to communicate. And how to develop cultural sensitivity and be aware that differences in perspective exist so that lack of sensitivity doesn’t torpedo your sale.

Fee: $ 899.00

To complete your reservation and pay the program fee, please contact PCC Registration Help at 971-722-8888 (Option 2) or go to: http://www.pcc.edu/enroll/registration/non-credit-registration.html

At this month’s Happy Hour, PDXWIT, Women in CyberSercurity (WiCyS), and our host RadarFirst are excited to present a panel on Pathways into Privacy and Security. Our panel of experts will demystify the privacy & cybersecurity industry. Looking to pivot into this industry? They’ll also reveal the skills you already have that you can leverage to find a new career.

Our panelists include:
Harsimran (Harry) Narula – Principal Project Manager, Microsoft
Olga Kislinska – Senior Privacy Compliance Manager, Nike
Ann Wallace – Cybersecurity, GRC and Engineer Leader

Agenda:
5:00pm Doors Open
5:30pm Welcome, Introductions, Announcements
5:45pm Panel Begins
6:15pm Audience Q&A
6:30pm Networking
7:00pm Event Ends

Please note: all attendees will be required to show proof of a COVID vaccination or a negative COVID test within 48 hours of the event start.

PDXWIT is building a better tech industry by creating access, dismantling inequities and fueling belonging. Our events are inclusive. ALL people who support our purpose are welcome.

Are you overwhelmed by all the choices for marketing your business in the new year? Not sure where your time and money would be well spent? Are you just following what everyone else is doing and hope it works for you too?

A well executed marketing plan will help you:

– Define your business with SWOT Analysis – Strengths, Weaknesses, Opportunities and Threat

– Define your target audience with buyer personas

– Develop a budget

– Measuring and Optimizing your Marketing Efforts

– Define your brand with proper visuals and messaging

– Determine your best marketing channels for educating your customers, generating leads, and developing brand awareness.

Presenter

This workshop is presented by Patty Ross. Patty has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non-profits. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.

Each class taught by and expert in their field: Int’l Marketing, Finance, Supply Chain, Legal Issues, US Import and Export Regulations across borders, Cultural Issues

Would you like help navigating the process of finding the right market, and making sure your products get delivered?

75% of the world’s consumers live outside the U.S. so it’s no surprise that U.S. based companies that export grow faster, and are less likely to go out of business than their non-exporting counterparts. The OSBDCN Global Trade Center “Buying and Selling Outside the U.S.” series teaches you how to take advantage of the possibilities of the global marketplace. The OSBDCN Global Trade Center’s Buying and Selling Outside the U.S. Series… is ideal for business owners or top-managers wanting to become more familiar with all aspects of international trade. Sign up for the full 6-session Buying and Selling Outside the US Series for a savings of over 20% off the individual session cost.

For Exporters: Selling to Customers Outside the United States

Explore how to identify best markets for your product; how to identify best partners; what regulations and/or certification is necessary including product modification; resources available to assist; how to protect your product in a market outside the U.S.; E-Commerce method of sale, including website modification; and how to best exit a distributor agreement.

Compliance with U.S. Import and Export Regulations

Who is legally responsible for compliance? What government agencies beside BIS (Bureau of Industry and Security) are involved? Why is compliance important (fine avoidance and …)? Review of key focus areas; compliance terms; and prohibitions.

Getting Paid for Export Sales, understanding taxes & tariffs (Trade Finance)

Among the topics to be covered are: how to make foreign accounts receivable bankable; determining buyer risk; determining country risk; international methods of payment; credit risk management; credit insurers; what does credit insurance cover; and working capital for the exporter.

Managing Your Supply Chain

Learn transportation options; international logistics; elements of a supply chain; supply chain vs global value chain; business components that drive a supply chain function; 2020 INCO Terms (International Commercial Terms) and why they are important; IT and information flow; and service providers and selection.

Legal Aspects of International Business

The role of your attorney; choice of legal entity; direct vs indirect exporting; distributor vs sales representative; leveraging intellectual property; licensing; royalties; contracts; exclusivity; pricing and terms; agreement termination; dispute resolution; tax issues; protection of intellectual property and registration; and compliance with foreign and US laws.

Cultural Awareness and Understanding (Intelligence)

Culture plays a major role in international business. You will learn the impact of behavior and understand what counterparts are trying to communicate. And how to develop cultural sensitivity and be aware that differences in perspective exist so that lack of sensitivity doesn’t torpedo your sale.

Fee: $ 899.00

To complete your reservation and pay the program fee, please contact PCC Registration Help at 971-722-8888 (Option 2) or go to: http://www.pcc.edu/enroll/registration/non-credit-registration.html

Maximize your business’ profit in 2023: Ensure you have the cash you need to fuel your growth! We show you how to optimize the cash conversion cycle and take advantage of the power of one (1%) to improve your cash position. Running a business is just like playing Monopoly: When you run out of cash, it makes it nearly impossible to continue to operate your company. Game over! Let’s talk about the importance of cash and ways to improve your cash position because cash is like oxygen is to your body, without it you cease to exist. Learn how to optimize the cash conversion cycle. There are 4 elements to the cash conversion cycle: Sales, Make/Production & Inventory, Delivery, and Billing & Payment. What we want to do is start thinking about ways to accelerate cash in all of these areas. Everyone has ways to improve cash by working through a cash conversion cycle by eliminating mistakes, reducing cycle times and improving your business model. Take advantage of the power of one (1%) is a principle that can have a significant impact on your cash flow. Learn how your cash flow could improve if price, volume, and/or accounts payable increased by 1%, and cost of goods sold, inventory, accounts receivable, and/or overhead decreased by 1%.

Presenter: Donna Capodacqua, PhD SPHR, SHRM-SCP, is founder and CEO of Chrysalis Partners LLC, a boutique business coaching firm. Having served businesses in the greater Portland metro area for more than 25 years, sitting on the Board of Directors for four organizations, and a small business owner for 23 years, Donna has an extensive background. She has worked with multi-million-dollar companies with 2,500 employees to start-ups across a variety of industries and settings, including union environments and non-profit organizations. She has seen it all. She knows what infrastructure systems, leadership and talent a company must have in place, but also understands that one-size solutions do not work. Donna offers practical insight and expertise to her clients, guiding them to find the right solutions that are translated into implementable tactics based on their purpose, values, goals and aspirations. Donna took her PhD in business administration from Tourou University. She earned her MBA and BA from the State University of New York at Albany.

When not working with clients, Donna enjoys spending time with her husband and friends, volunteering in the community, traveling, wine tasting, fishing, game nights, learning new things and meeting new people.

Social Media can have a huge impact not only on your business but your brand.

This workshop gives a different perspective to our Basic Social Media workshop.

Rest-assured your customers are talking to your brand on social media. But, are you listening?

Social media platforms like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube offer an opportunity to learn from your customers, prospects and even competitors. Social platforms also offer you a cost-effective channel for market research, generating awareness and providing customer support.

In his 2-hour workshop, Anvil Media President & Founder, Kent Lewis, will outline 5 Benefits of Social Media Marketing and 10 Essential Social Media Strategies that will help you formulate and refine a social media program for your business. He will provide real-world case studies, best practices and additional resources, including touching on the latest platforms like TikTok, channels like podcasting, strategies like influencer marketing and best practices. Lastly, Lewis will host a clinic; reviewing attendee social media presences’ and provide real-time feedback to make social media work more effectively for your business.

Please Note: This Social Media workshop is specifically designed for businesses that are currently using social media, but need to increase the effectiveness of using the various platforms to increase business and profitability.

Presenter: Kent Lewis, CMO, Deksia

As Chief Marketing Officer at Deksia, Lewis responsible for the overall strategic direction of marketing for the growing strategic marketing agency. He speaks internationally, writes for industry publications like SmartBrief and has been an adjunct professor at Portland State University since 2000. Since transitioning his career into digital marketing in 1996, he has founded or co-founded 4 agencies and 2 organizations. In 1999, he founded pdxMindShare, Oregon’s premier online career community. He’s been named a Top 40 Under 40, Marketer of the Year by AMA Oregon and a Top 100 Digital Marketing Influencer by BuzzSumo.

Each class taught by and expert in their field: Int’l Marketing, Finance, Supply Chain, Legal Issues, US Import and Export Regulations across borders, Cultural Issues

Would you like help navigating the process of finding the right market, and making sure your products get delivered?

75% of the world’s consumers live outside the U.S. so it’s no surprise that U.S. based companies that export grow faster, and are less likely to go out of business than their non-exporting counterparts. The OSBDCN Global Trade Center “Buying and Selling Outside the U.S.” series teaches you how to take advantage of the possibilities of the global marketplace. The OSBDCN Global Trade Center’s Buying and Selling Outside the U.S. Series… is ideal for business owners or top-managers wanting to become more familiar with all aspects of international trade. Sign up for the full 6-session Buying and Selling Outside the US Series for a savings of over 20% off the individual session cost.

For Exporters: Selling to Customers Outside the United States

Explore how to identify best markets for your product; how to identify best partners; what regulations and/or certification is necessary including product modification; resources available to assist; how to protect your product in a market outside the U.S.; E-Commerce method of sale, including website modification; and how to best exit a distributor agreement.

Compliance with U.S. Import and Export Regulations

Who is legally responsible for compliance? What government agencies beside BIS (Bureau of Industry and Security) are involved? Why is compliance important (fine avoidance and …)? Review of key focus areas; compliance terms; and prohibitions.

Getting Paid for Export Sales, understanding taxes & tariffs (Trade Finance)

Among the topics to be covered are: how to make foreign accounts receivable bankable; determining buyer risk; determining country risk; international methods of payment; credit risk management; credit insurers; what does credit insurance cover; and working capital for the exporter.

Managing Your Supply Chain

Learn transportation options; international logistics; elements of a supply chain; supply chain vs global value chain; business components that drive a supply chain function; 2020 INCO Terms (International Commercial Terms) and why they are important; IT and information flow; and service providers and selection.

Legal Aspects of International Business

The role of your attorney; choice of legal entity; direct vs indirect exporting; distributor vs sales representative; leveraging intellectual property; licensing; royalties; contracts; exclusivity; pricing and terms; agreement termination; dispute resolution; tax issues; protection of intellectual property and registration; and compliance with foreign and US laws.

Cultural Awareness and Understanding (Intelligence)

Culture plays a major role in international business. You will learn the impact of behavior and understand what counterparts are trying to communicate. And how to develop cultural sensitivity and be aware that differences in perspective exist so that lack of sensitivity doesn’t torpedo your sale.

Fee: $ 899.00

To complete your reservation and pay the program fee, please contact PCC Registration Help at 971-722-8888 (Option 2) or go to: http://www.pcc.edu/enroll/registration/non-credit-registration.html