Tips for Building a Holiday Strategy That Keeps Profits Flowing Into Next Year The most important annual event in digital marketing is nearly upon us — the holiday shopping season. For
Tips for Building a Holiday Strategy That Keeps Profits Flowing Into Next Year
The most important annual event in digital marketing is nearly upon us — the holiday shopping season. For many businesses, the few weeks between Black Friday and Christmas are the difference between profitability and loss for an entire year, so digital marketers should have their game plan finalized well in advance. In this session, we’ll cover in detail what steps to take now to ensure your holidays are merry and bright.
Learn how to conduct a historical audit and analyze previous holiday season data to spot trends unique to your customers
Take a deep dive into planning and preparedness, including budgeting, inventory, and creating an overarching strategy to ensure you’re tapping into all channels
How to set realistic expectations with clients
The importance of a day-of game plan for peak days and when to start ramping up your digital marketing campaigns.
At LP, Matt Bowen works with enterprise eCommerce brands and retailers to implement overarching PPC strategies that have been proven to lead to long term growth. His department manages some of the agency’s largest clients, with managed spend of more than $16 million. Matt is responsible for strategic planning and execution of large scale initiatives to align with client key performance indicators and ROI, including SEM, SEO, social, and email campaigns
(Tuesday) 5:00 pm - 7:00 pm
SEMpdxTrish Carey 1030 NW Johnson