Do you know what’s working and what’s not on your website?

Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences.

In this workshop we’ll review the most important reports to help you create a healthy, ongoing SEO strategy and build your Google authority:

1. Traffic Channel: Organic Search, Referral, Direct, Organic Social, Paid Search

2. Traffic referral source

3. Social media channels

4. Engagement rate

5. Geography: City, State, Country

6. Most viewed pages

7. Blog readership

8. Video views

9. PDF downloads

10. Tech: devices & browsers

Explore Custom Dashboards

Learn to build custom dashboards for easy access to key reports. Design a dashboard based on your most critical business goals, with visual data displays including tables, donut charts, line charts, bar charts and geo maps.

Transitioning from Universal Analytics to Google Analytics 4

In October 2020 Google released a new version of analytics called Google Analytics 4 (GA4). GA4 is the new default analytics platform which replaces Universal Analytics (UA), effective July 1, 2023. In the meantime, you have the option to run both versions concurrently. It’s recommended to install GA4 immediately in order to start building history on the new platform. This workshop covers GA4 exclusively.

Prerequisites: This workshop will not cover Google Analytics account setup and installation, as the installation procedure varies depending on your website platform. Please seek out a YouTube video tutorial for your specific website platform or consult your webmaster for installation support. It is expected you will have your GA4 account setup and installed on your website prior to the workshop. No further experience required.

Presented by Stacey McCormack, Musimack Marketing

Stacey McCormack is the Founder and CEO of Musimack Marketing, a digital marketing agency in Tigard, OR. She specializes in website optimization and social media engagement for small business. Stacey is passionate about consulting with local business owners to navigate a variety of free online marketing opportunities to increase brand awareness and generate demand for their business. A 20-year marketing veteran, Stacey’s former life in corporate America includes experience across all major media including Radio, Broadcast TV, Cable TV, Newspaper and Digital Advertising formats. Today, she helps small businesses shine online through website design & development, SEO, social media and digital advertising.