Research says that for every $1 spent on E-Mail marketing there is an average $44 return on investment. To generate such positive outcomes, businesses have to reach the right customers with targeted campaigns. If you feel your E-Mail efforts don’t yet pay off, this workshop is for you! This class will teach basic and advanced techniques to propel your E-Mail efforts.

You Will Learn:

The 5 C’s of E-Mail Marketing Basics
How to create a content calendar with a complimentary digital version sent to all students
How to pick the E-Mail platform right for your business
Anatomy of E-Mail design
Subject Lines
Best times and days to send E-Mails
Why List Segmentation is important (case study provided)
Basic Automations
A/B Testing Tips
Presenter:

This workshop is presented by Patty Ross. Patty has well over 20 years’ experience in marketing and has been in the online space since 1998 where she developed an e-commerce program for a gourmet gift company into a million-dollar business. She has spent 16 years helping the wine industry gain traction online and has since branched out to help other industries grow their brands including financial, legal, health and beauty, motorsports, landscape design, cbd/cannabis, restaurants, political activism and non-profits. Golden State Marketing and her other business, California Wine Marketing, were founded in 2006. Patty enjoys speaking on various marketing topics to help business owners understand the importance of marketing their brand online and offline.