Your brand is just as important as your service or product. In a virtual, social media, e-commerce world, we need to make sure to protect not just what you are selling but who you are and what you stand for. Attorney Nicole Hetz will provide an overview of intellectual property and why these registrations and protections matter and how they can positively affect your business. Jeff Straw of Jeff Straw Branding will walk us through what he calls, “The 3 C’s of Branding” – clarity, consistency and constancy. Finally, Angel Mason Broadus will cover marketing. This presentation will include some helpful tips for small business owners who aren’t sure where to start. We will outline techniques to successfully launch and execute a marketing strategy for your small business. Angel will cover: Developing and SEO Friendly website, Google’s Marketing for Small Businesses, Telling Your Brand’s Story, Social Media Marketing, and Invest in Data / Analytics.

Who should attend this class? Business owners and sole proprietors at all stages of operation.

Cost: Community Pricing $5, $10, $20 (For our webinars, we use “pay what you can” pricing to be accessible to the community.)

FAQs

The webinar will take place on Zoom; the login link will be sent out before event via the email you used to register. A recording will be made available for viewing by registered attendees for about a week afterward. You must register in advance of the event. Please check your email on the day of the event or log in to Eventbrite to access webinar information.