Industry: Consumer Products

Survival Guide for Your New Business, a workshop with global sales, marketing and product management executive Jim Chi

Survival Guide for Your New Business is an information-packed overview that answers the question on every entrepreneur’s mind: What am I getting into as I start my new business? Find out what it takes to build and roll out a product, hidden pitfalls to watch for, and how to think beyond the materials cost to discover the true costs of your product. Developed with creatives and designers in mind, this course offers easy-to-understand examples of criteria every business owner needs to consider. Learn to examine the feasibility, scalability, and liability of your plan. You’ll leave our workshop equipped with business plan checklist of what to think about as you move forward.

Jim Chi 

Global sales, marketing and product management executive Jim Chi has held leadership roles with notable brands and retailers like Nike, Home Depot, and Mohawk Industries. Jim started his career in product development and has led teams in marketing, sales, global sourcing, product management and operations. The key to his success across multiple industries has been using analytic-driven decisions as the foundation for creative business solutions. He is a firm believer in balancing the art of product creation and the science of product management. Currently working with early stage apparel brands, Jim also consults for private equity firms restructuring and scaling up brands in their portfolio.