In 2012, professional kiteboarder Sensi Graves launched her eponymous swimwear label, Sensi Graves Bikinis, to meet the demands of her sport. After losing one too many string bikinis in the surf, she decided to tackle the job herself and design suits that actually stay on in rough conditions.
While designing swimwear that’s both fiercely functional and fabulously feminine is the core mission of the brand, sustainability has been built into the brand since its inception with Sensi using all recycled packaging, hangtags and labeling, compostable poly bags and hygienic liners, manufacturing in the US and donating 1% of sales to environmental groups.
And now, Sensi is taking another step towards increased sustainability in her brand.
Yesterday morning, Sensi Graves Bikinis is launched a crowdfunding campaign to fund the transition to all recycled fabrics in their 2020 line. Backers on this campaign will allow Sensi Bikinis to double down on its commitment to being a 100% transparent, ethical, and sustainable brand. In less than 24-hours, Sensi Gaves Bikinis reached its goal of 15K and are now going for their stretch goal of 25K to extend its product sizes.
“Sustainability is at the core of everything we do here at Sensi Graves Bikinis. We love the outdoors and do our best to protect it. But manufacturing is harsh on our planet. Therefore, we’ve committed to producing our products in the most environmental manner possible; to ensure that not only are we doing more good than harm but that we are also inspiring others to take action.”
Sensi Gaves Bikinis is on a mission to create a better world! Learn how , you can support the campaign here:https://www.indiegogo.com/projects/–67815/coming_soon/x/22324780