The founder of copywriting and content marketing studio Thread Creative is launching a new startup.
The company, called Talkoot, is based on a product developed for Brian Hennessy’s writing team. The new company has also landed high-profile leaders, including Jama Software’s co-founder.
Talkoot’s software platform helps writers create and manage content. Its early users include Adidas, Mountain Hardwear and Dr. Martens.
“Creating and managing product copy with a consistent voice or story across multiple channels, has become an incredible challenge for brands,” said Hennessy, the company’s CEO, in a written statement. Many groups, he noted, create their own solutions stitching together Microsoft Excel and Word documents.
“Brand teams need a centralized, streamlined way to write, edit, translate and approve copy quickly and at scale,” he added.
In addition to the product launch, the company also signed on two new leaders. Jama co-founder Derwyn Harris is chief product officer and chief marketing officer while and Dave Robinson, former CEO of the mobile technology advocacy consultant C3 Group, becomes chief operating officer.
The need for Talkoot stems from Hennessy’s experience at Thread. The company has grown to 25 full-time writers plus 75 contractors, he said in a blog post.
He’d sought a platform to solve the problem of managing consistency and content volume but couldn’t find what he needed.
He started working on the Talkoot platform in 2012. The platform was running within Thread by 2015.
The company has a team of eight and offices in Hood River and Portland and works closely with the team at Thread.