Zoom opens at 1:45pm. We start at 2pm.

​About this workshop
The foundation of a successful startup is a good idea, but most founders struggle to characterize the strength of their startup idea. As a result, many founders invest their time, money and effort only to build something nobody cares about. If only founders could get a specific, actionable signal sooner.

​ To overcome this challenge, founders use Nascent methodology to evaluate data from discovery interviews and quantify a startup idea in dollars ($). Ultimately, founders are able to decide within seconds whether to stop the project or continue iterating.

​This workshop is ideal for founders of startups with no customers. You’ll walk through a case study of a founder who applied Nascent methodology to their startup idea. If you find the methodology compelling, then you can join our January cohort and apply it to your own startup idea.

​In this workshop, we’ll use a case study to teach you to:
* ​Identify People in Pain — potential customers who are actively struggling with a problem
* ​Quantify the Pain in Dollars ($) — to assess how much value you could create by solving the problem
* ​Avoid wasting time on ideas that are unlikely to be successful
* ​Make decisions with minimal data (i.e., despite having few or no customers)