The rules of digital are changing faster than ever. AI is accelerating everything — from how we design and build to how we deliver value. So how do you create digital solutions that don’t just survive constant change, but profit from it?

Join Mats Persson, CEO of Umbraco, one of the world’s most trusted open-source digital experience platforms, for a conversation about how openness isn’t just a technical choice — it’s a strategy for innovation and growth.

You’ll explore how open digital platforms give businesses, creators, and agencies the flexibility to adapt quickly, integrate new tools, and build sustainable digital success in an AI-driven world.

Why Attend
This session digs into the opportunities that openness unlocks — across technology, creativity, and business strategy. You’ll walk away with:

* A new perspective on why open digital platforms give teams a true competitive edge
* Real examples of how companies are turning flexibility and extensibility into profitability
* Insights on the connection between open ecosystems, collaborative communities, and sustainable innovation
* Clarity on how to build on technology designed for adaptability — and why that matters more than ever
* An inside look at how Umbraco’s approach to openness positions it at the center of where digital platforms are heading