Who are the true buyers of your product/solution? Are you speaking directly to your target customer with the right messaging? Let’s face it, no matter how unique you may think your product offering is, you are competing for your target customers attention and wallet. How can you stand out from the crowd? With Value Based Messaging.

Nancy Hurley identifies the most effective way to connect with customers by fully understanding the needs of the target audience and creating a credible, compelling value proposition that resonates with their specific needs.