december, 2018

04dec11:30 am1:00 amThe Highs and Lows of Cannabis MarketingType of Event:Education,NetworkingRegion:Portland Metro

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Event Details

Interested in exploring marketing opportunities in the burgeoning legal cannabis space?

Join us for a conversation with regulated industry expert and creative agency head, Jess Columbo, as she tells the story of Tiller – her content marketing shop, launched in 2017, to support mission-driven brands in cannabis.

You’ll Learn:

What you should know about today’s cannabis consumer; who is she and what does she want?
How the industry in Oregon differs from work happening nationally and across the globe
The unique ethical issues marketers face in this industry, along with the stereotypes and stigma that impact their work


About the speaker: Jess Columbo

Jess Columbo is a writer, professor, and the founder of two marketing agencies here in Portland.

Jess spent the first decade of her career in PR and academia before joining Oregon Health & Science University in 2010. After training teams, weathering crises and raising $1B for cancer research, Jess left OHSU to launch Med|Ed Digital, a digital strategies firm serving clients in healthcare, higher education, and finance.

With an established expertise in marketing and compliance and a long-standing, personal passion for addressing our nation’s growing opioid epidemic, Jess founded Tiller in 2017. The Tiller team helps mission-driven cannabis brands elevate their business strategy and storytelling in an effort to combat stigma and advance public health, social justice, and sustainability initiatives.

In her spare time, Jess sits on the board of Healthcare Communicators Northwest, The Blanchet House, and the Oregon Symphony, and is part of the American Heart Association’s Digital Taskforce. In the rest of her spare time, she posts Instagram stories about her ca

Time

(Tuesday) 11:30 am - 1:00 am

Location

BridgePort Brewpub

1313 Northwest Marshall Street , Portland, OR 97209

Organizer

AMA PDX (American Marketing Association, Portland)Please contact us at http://www.ama-pdx.org/contact/ 8009 SE Yamhill Street

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