Intro to Design Thinking, with designer Matthew A. Rhoades – The role of a great designer is to think beyond the obvious, designing not just for the expectations an opportunity
Intro to Design Thinking, with designer Matthew A. Rhoades – The role of a great designer is to think beyond the obvious, designing not just for the expectations an opportunity brings, but for the potential—the best possible design. Learn the basics of design thinking from an award-winning, innovative designer with over 20 years of experience. Get an introduction to the product design process for hard and soft goods, spanning from research and consumer insights to ideation, execution, production, and sales. Explore differences in design roles and the types of designers involved with any product, such as brand and graphic designers, typographers, UX and UI design and more. Finally, learn what makes for great creative direction: your theme, inspiration, and philosophy. This introductory workshop is perfect for those who want a better understanding of the overall creative design process.
Matthew A. Rhoades is one of the most accomplished and respected design minds in the Pacific Northwest. As a veteran of several global design studios and former Nike Global Creative Director, Matthew’s award-winning career encompasses more than two decades, 40 patents, 6 world records, and multiple global design awards. Achievement highlights include an IDEA Gold Metal, a Newsweek “Product of the Year,” and designing the Trek Y-Bike, named “Third most influential mountain bike of all time.” In addition to his work as an industrial designer, he holds an MBA in Entrepreneurial Management and New Product Development and has spent over 18 years as an adjunct professor, faculty member, and speaker. He is currently a De Tao Master and Professor of Strategy Design Innovation at the De Tao Group Masters Academy in Shanghai. His experience transcends traditional industrial design products, encompassing digital (UI/UX), brand strategy, cutting-edge innovation, new business strategy, and overall design excellence.
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