october, 2020

14oct9:00 am11:00 amGoogle Analytics BasicsIndustry:AllType of Event:EducationRegion:Online

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Event Details

Do you know what’s working and what’s not on your website?

Google Analytics is a free tool offering a wealth of information about your website traffic volume, traffic sources, user behavior and audience preferences.

In this workshop we’ll review the most important metrics to help you create a healthy, ongoing SEO strategy and build your Google authority:

1. Traffic Channel: Organic, Referral, Direct, Paid, Social, Email

2. Traffic Source

3. Social Media channel

4. Geography: City, State, Country

5. Blog readership; most popular topics

6. Most viewed pages

7. Organic Keywords

8. On-site Search terms

9. Product views

10. Devices: Desktop, tablet, mobile

11. Number Session per user

12. Average session duration

13. Average pages per session

14. Exit pages

15. Bounce rate

Learn to build a custom dashboard for easy access to key metrics. Design a dashboard based on your most critical business goals, with up to 12 visual data displays (tables, line graphs, bar graphs, pie charts, etc.).

This workshop will not cover Google Analytics installation. The procedure can vary depending on your website platform. Please seek out a YouTube video tutorial for your specific website platform or consult your webmaster prior to the class.

Time

(Wednesday) 9:00 am - 11:00 am

Location

Zoom

onlin

Organizer

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