Your brand has a personality, but how do you create it? Designer and printmaker Belle Bezdicek will take you through a creative workshop to help you define your brand’s characteristics through a series of word webs and short phrases. Learn how to collect visual inspiration to define your brand’s personality by assembling mood boards. Explore concepts using combinations of typography and marks. This workshop will help you create a strong visual start to your brand’s identity through color, texturem, symbols, type and more.

About Belle Bezdicek
For two decades, printmaker, freelance designer and instructor Belle Bezdicek has taught students how to define their personal identities and design their portfolios. She has worked with clients ranging from government agencies to local brewers, helping to create their brands and clarify their messaging. As an artist, she produces limited edition prints and sculptures, which can be found online at Bez & Kin.