One great thing about digital marketing is that it’s easily measurable. The problem? There’s so much to measure! How do you decide which data points to look at, and most importantly, how do you use them to inform your strategy? Before you fall into the data rabbit hole, join Mad Fish Digital founder Ben Herman to learn how to make sense of it all.
Cost: $20 for OEN members and $35 for non-members. (Not yet an OEN member? Join today to get a pass to this workshop for free!)
*Sorry, no refunds*
Ben Herman is the co-owner and founder of Mad Fish Digital. Since 2005, Mad Fish Digital has been developing innovative marketing strategies that encompass all facets of online advertising – SEO, paid advertising, social advertising and advanced analytics implementations. Ben is a member of SEMPDX, Entrepreneurs’ Organization and the Portland Business Alliance.