OEN PubTalk: Why B a B Corp? How to Use Business as a Force for Good

Online registration is now closed. Please register at the door.

If you see triple when you look at your bottom line, you’re not alone. You’re part of a growing movement of entrepreneurs and business people who are prioritizing more than profit. Should you make it official and become a B Corp?

At our May PubTalk, held in partnership with Portland State University School of Business Administration, panelists from companies that have taken the leap will discuss the benefits and challenges of B Corp certification.


The OEN PubTalk™ is our flagship monthly happy hour — a perfect starting point for new community members and a great place for established members to make new connections.

Held the second Wednesday of every month, OEN PubTalks are what the name implies — an hour of networking followed by a talk on a specified theme. And yes, they take place at a pub.

Our PubTalks usually kick off with a short pitch from an OEN member, followed by audience Q&A. As always, the program will be preceded by time for networking and will include free appetizers and pizza. Registration begins at 5:15 p.m.; the panel discussion kicks off at 6:00 p.m.

Hashtag: #oenpubtalk

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Cost: $10 for OEN members; $25 for non-members. *Sorry, no refunds.*

Not yet an OEN member? Join today and you can get a free pass to our May PubTalk!


Jacen Greene

Jacen Greene (Moderator)

Director, Impact Entrepreneurs

Jacen Greene is the director of Portland State University’s Impact Entrepreneurs initiative, a set of programs that support social entrepreneurs at every stage of their journey. At Portland State, Jacen teaches undergraduate and graduate-level courses in social entrepreneurship, co-designed and manages the online Certificate in Social Innovation, started the B Impact PSU student consulting program, and manages an award-winning case writing program. He has previously worked or taught in India, China, Cambodia, Honduras, and Nicaragua.


Christian Ettinger

Christian Ettinger

Hopworks Urban Brewery

Christian was born and raised in San Francisco, California. Christian began home brewing at age 19 in his parent’s kitchen during his first summer break in college and moved to Cologne, Germany a year later. He quickly fell in love with beer culture and tradition.

Upon completion of his business degree, Christian worked as an Assistant Brewer, then Head Brewer at Eugene City Brewery. In 1997, he left Eugene to attend the American Brewers Guild, near Davis, California, and took intensive courses in brewing, science and engineering. His experiences at Bridgeport Brewery and Old World Pub and Brewery led to the Brewmaster Position at Laurelwood Pub and Brewery where, in 2004, Christian was awarded World Beer Cup Champion Brewmaster.

He started Hopworks Urban Brewery (HUB) in 2008 intent on cultivating beer culture and testing the practical limits of sustainability. The business embodies his passions for people, beer, food and both the built and natural environment. In 2012, the Oregon Sustainability Board presented HUB with the Governor’s Oregon Sustainability Grand Champion Award. The Award promotes and advances the inclusion of sustainable practices in government and the private sector. In 2015, HUB earned its certification as the first B Corporation brewery in the Pacific Northwest and became the first Salmon-Safe Certified brewery in the world.


Fabiana Pedroso de Araujo

Fabiana Pedroso de Araujo

Senior Global Standards Analyst
B Lab

Born and raised in Brazil, Fabiana developed a deep appreciation of the environment from a young age. With a background in architecture, Fabiana has extensive experience in applying environmental concepts within design and construction, including projects in the United States, United Kingdom, Spain and Brazil.

In 2015, Fabiana received her MBA from Portland State University’s School of Business Administration, focusing on sustainable business. Fabiana currently serves as the Senior Global Standards Analyst at B Lab, a nonprofit organization that serves a global movement of people using business as a force for good. She dedicates her career and personal life to finding better and more efficient ways to live in balance with our planet.


Kate Rood

Kate Rood

Community Engagement Officer, Portland
Beneficial State Foundation

As Community Engagement Officer for Beneficial State Foundation, Kate is building the movement for values-driven banking in Oregon. Beneficial State Bank’s triple-bottom-line banking model has been recognized with the “Best for the World” award, a designation reserved for the top 10% of all B Corps based on environmental, community and worker impact.

Beneficial State is an active member of the thriving social enterprise community in Oregon, and Kate currently serves on the Board of B Local PDX, the all volunteer team focused on community building, recruitment and ongoing education for the local B Corp community.

Before joining Beneficial State Foundation, Kate advised Portland State University’s Impact Entrepreneurs on social innovation events and community programs. Her background is in executive education and corporate leadership development.

Kate received a BA in political science from Smith College, where she immersed herself in a powerful culture of women’s leadership and activism. While completing her MBA at Portland State University, Kate traveled to Cambodia to study social entrepreneurship. She is passionate about LGBTQ rights and the empowerment of women in business.

A published writer, Kate believes good things happen when we speak, write and bear witness to each other’s stories. She is on the board of directors for Write Around Portland. Kate is passionate about the positivity, creativity and mindfulness of handwritten mail, and makes and sends cards every week.


Michelle Lantow

Michelle Lantow

Chief Administrative Officer, 2012-2016
New Seasons Market

Michelle has more than 30 years of broad based experience in corporate financial management and leadership. She served on the executive team at New Seasons Market, a certified b corporation, as Chief Administrative Officer from 2012 to 2016. She began her career as a CPA at Arthur Anderson and then moved into the retail apparel industry at GAP, Inc. During her 13-year tenure at GAP, Michelle worked as Vice President of Finance, Corporate Controller, and Vice President of Investor Relations where she managed corporate financial reporting, planning and analysis, investor relations, merchandise planning and consolidated financial operations for the $12 billion retail portfolio including the concepts Gap, GapKids, Banana Republic and Old Navy.

After her tenure at GAP, Michelle joined lucy Activewear, Inc., an apparel company that designs and sells fashion forward performance apparel for athletic women. During her ten years at lucy, she served as President and Chief Financial Officer and built the finance organization to support its rapid growth from a dot-com business to a retailer with 65 stores in 19 states. In early 2010, she joined McCormick & Schmick’s Seafood Restaurants, Inc. as Chief Financial Officer overseeing finance, human resources, strategic planning, legal and information systems for the 93-restaurant public company which was acquired two years later.

Michelle is a member of the Board of Directors of Columbia Banking System and serves on the Business Advisory Council for PSU’s School of Business Administration.

PubTalk sponsors

Our May PubTalk is brought to you by:
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May 10, 2017 5:15 PM
May 10, 2017 7:00 PM
Calendar Type:
Lucky Lab
1945 NW Quimby
Megan O'Leary
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