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OEN PubTalk: D2C: The moment is now. The struggle is real.

What does digital transformation mean in real life, and not just in theory? How are brands and retailers thinking about their digital strategy as D2C (Direct-to-Consumer) strategy becomes a bigger slice of the sales pie? As consumers shop on Instagram from the comfort of their own bedrooms, traditional approaches to product development, manufacturing, content creation and marketing are in flux.

This panel of content and marketing professionals will share their experiences with digital transformation, make predictions for where it’s headed, and let you in on the processes, tools and methodologies they use to ensure their company will thrive.


Details

The OEN PubTalk™ is our flagship monthly happy hour — a perfect starting point for new community members and a great place for established members to make new connections. As always, the program will be preceded by time for casual networking and will include free appetizers and pizza. Registration begins at 5:15 p.m.

Hashtag: #oenpubtalk

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06/13/2018 05:15 PM
06/13/2018 07:00 PM
America/Los_Angeles
OEN PubTalk: Direct-to-Consumer: The moment is now. The struggle is real.
Description of the event
Lucky Lab, 1945 NW Quimby

 

Cost: $10 for OEN members; $25 for non-members. We take walk-ins if space allows, but prices will be $15 for OEN members and $35 for non-members at the door.
*Sorry, no refunds.*

Not yet an OEN member? Join today and you can get a free pass to our February PubTalk!


Moderator

Derwyn Harris

Derwyn co-founded Jama Software, an enterprise start-up currently serving research and development and product teams at 25% of Fortune 100 companies, including Boeing, Space X, Honeywell and Cisco. Derwyn is currently the Chief Product Officer at Talkoot — a cloud based agile product content solution — Managing product strategy and market positioning with a focus on the Outdoor and fashion industries. At Talkoot, Derwyn combines his joy of the outdoors (he worked at Outdoor Magazine for a stint and did product testing while on Search and Rescue in Santa Fe) with his knowledge of agile methodologies to help solve a fast changing landscape of product content creation.

Panelists

Brian Hennessy

As CEO of Talkoot, he guides the company’s vision, culture and story. He has spent his entire career managing stories for large brands, first as the global writing director for adidas, then as the founder and creative director of Thread, a small but mighty commercial writing studio. Thread has helped brands like adidas, Giro, Jawbone, Umpqua Bank, Sonos and others tell their stories. Brian’s experience building a high-volume copy production process from scratch was the catalyst that inspired Talkoot.

Leslie Lane

Lane is currently Dr Martin’s president of the U.S. and Americas and was previously the CEO of Dakine. His other experience includes eight years at Nike, Inc in a variety of executive positions, and eight years as a consultant at Bain & Co, Inc. He is a graduate of Oxford University, England and acquired an MBA at Harvard.

Scott Ohsman

Scott has been in the wholesale side of retail for the past 20 years working with brands like JanSport, The North Face and Columbia Sportswear. Scott began working with Amazon and Ecommerce 10 years ago. Created The Cairn Company to offer premier Amazon and Ecommerce account management, sales and marketing to manufacturer/brands.

Adam Bramford

Currently a director at Propeller, a Portland-based management consulting firm, Adam is a visual storyteller. He easily transforms complex concepts into engaging visuals that make what was previously incomprehensible seem suddenly clear. It’s a skill that makes him exceedingly effective as an organizational efficiency strategist and as a tactician who drives results. Adam leverages his background in crafting strategy and has led complex projects for major footwear/apparel, architectural design, and Internet services companies. He helps companies create direct experiences in digital commerce, software delivery management, program management, social strategy, and business operations.

Paige Dommels

Paige is the West Coast Business Development Manager at Browzwear Global. She previously worked for a decade as a Product Engineer at Columbia Sportswear where she was introduced to 3D while leading their 3D Product Development Pilot implementation. She has brought everything she learned from that implementation plus her previous experience in design, merchandising and eCommerce to Browzwear, where she now helps other companies succeed in their digital transformation in the rapidly evolving 3D apparel market.

Sponsors

Our February PubTalk is presented by:

Start:
June 13, 2018 5:15 PM
End:
June 13, 2018 7:00 PM
Calendar Type:
Location:
Lucky Lab
1945 NW Quimby
Portland
Google Map
Register:
Contact:
Julie Brown
Email:
julie@oen.org
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