You’re small and scrappy, which means your marketing efforts need to yield a high rate of return, both on the hours and money you invest. But with such a wide range of potential marketing channels, how do you know where to focus your marketing strategy?

In this webinar, marketing consultant Lisa Smith will uncover the core concepts that every entrepreneur needs to know as before marketing a product or service. You will learn:

• What marketing really is (and isn’t)
• How marketing has changed in ways that benefit small businesses
• How to set goals and objectives for your marketing efforts
• The 4 Pillars of Marketing Success that engage your audience and drive more sales
• How to start where you already are

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Workshop Leader

Lisa Smith is a speaker, trainer, and marketing consultant for small businesses. She helps build strong customer relationships and lasting loyalties through email and social media marketing. Lisa is founder of 7-Touch Marketing and is also an Authorized Local Expert for Constant Contact. As a business owner herself, she understands the unique struggles and triumphs of small businesses.