OEN Mid-Valley PubTalk: Marketing Strategy – Positioning Your Brand

Brand positioning can be the difference between success and failure. But what exactly is brand positioning? A simple definition is, “The act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market.” Brand positioning creates associations in your customers’ minds so they perceive your brand in a certain way. Join us on November 20th for a discussion on brand positioning with a wonderful panel featuring marketing and branding experts in the startup community.

You’ll learn:

  • Actionable strategies and tactics to position your brand the right way
  • Real-world examples of successful (and unsuccessful) brand positioning
  • How to use brand positioning to differentiate from the competition

Sources:

– Kotler, P., 2003. Marketing Management. 11th ed. Englewoods Cliffs, NJ: Prentice-Hall.

 


Moderator

 

Ryan Rhoades

Founder & Creative Director, Reformation Designs

Ryan Rhoades is the founder and creative director at Reformation Designs – an internationally known creative agency based in Oregon. He specializes in crafting unique brand experiences and visual media for startups, business owners and organizations. He is also the host of the Creative Revolution Podcast and the co-author of The Science of Getting Rich (www.scienceofgettingrich.info) & Stop Wasting Time and Burning Money (www.stopwastingtime.today)

 

Panelists

 

Jennifer Morrow

Owner, Creative Company & Business Adviser

With more than 40 years of real-world marketing experience leading Creative Company, Jennifer has worked with a diverse mix of clients from local small businesses to regional and national organizations. Her company’s work has earned numerous local and national awards for design, marketing strategy, branding, advertising, packaging, and websites. Jennifer Larsen Morrow brings examples, stories and actionable tactics to every presentation and workshop. Audiences leave with fresh ideas, a new perspective on their organization, and tactics they can put into action immediately. Jennifer has presented workshops and talks on branding and marketing in Oregon and around the country.

 

Meghan Gallop

Business Adviser & Marketing Consultant

Meghan Gallop is a community-builder and color enthusiast located in Salem. A Linfield College grad, she has worked the past 13 years in marketing for nonprofits and higher education. She currently serves at Chemeketa’s Small Business Development Center and coordinates the Small Business Management program as a business adviser and marketing consultant. She lives in West Salem with her husband and daughter who both teach and go to school in McMinnville.

 

Add to Calendar
11/20/2019 05:30 PM
11/20/2019 07:00 PM
America/Los_Angeles
Mid-Valley PubTalk: Marketing Strategy – Positioning Your Brand
Description of the event
Mac Market, 1140 NE Alpine Ave, McMinnville, OR 97128

 


Details

The Mid-Valley PubTalk™ is our flagship monthly happy hour — a perfect starting point for new community members and a great place for established members to make new connections. The program will be preceded by time for casual networking and will include light snacks. Food will be available for purchase from the delicious rotating food truck. Registration begins at 6:00 p.m.

Hashtag: #oenpubtalk

Cost: Flat cost of $15 We take walk-ins if space allows.

Not yet an OEN member? Join today and you can get a free pass to our October PubTalk!

 


Sponsors

Our November PubTalk is presented by:

 

 

Disclaimer

Please be aware that OEN will be taking photographs and video in public areas of the event. We may use such media in marketing materials, educational products and publications. Your image and the sound of your voice may be recorded. If you are identified during the recording or identify yourself by name, that information may be included in our materials. Recordings may be edited, copied, exhibited, published or distributed. By registering for and attending the event, you agree and consent to our use of your image or recording as described in this paragraph.

 

Start:
November 20, 2019 5:30 PM
End:
November 20, 2019 7:00 PM
Calendar Type:
Location:
Mac Market
1140 NE Alpine Ave,
McMinnville
Google Map
Contact:
Mike White
Email:
mike@oen.org
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