You’re an entrepreneur, not a marketer. But all entrepreneurs need to raise awareness about their products and services. In our three-part series, learn how to build an effective story, strategy, and toolkit so you can maximize your marketing efforts.
Session 1: How to Win Customers and Capital by Crafting your Story
When: May 25, 3-5 PM
Where: The NXT Industries Lab, 1302 SE Martin Luther King Jr Blvd (Portland)
We often think facts and figures are great at motivating people. The truth? They aren’t nearly as effective as a well-crafted story. Whether you’re a selling a product, raising funds, or seeking engagement on social media, stories convert far better than facts or figures.
Of course, we could give you a bunch of statistics to prove it, or we could tell you a story – one that will change the way you talk about your business forever. Join Amina Moreau, co-founder of Emmy Award-Winning Stillmotion for step-by-step takeaways for sharing your mission more effectively than ever before.
Devoted to purposeful storytelling, Amina Moreau is the co-founder of Stillmotion and Muse, two companies that are committed to the meaningful impact of storytelling. Stillmotion has been entrusted in very notable circles to tell some pretty darn influential stories, while Muse dedicates itself to educating people of all types about the most effective way to get their word out.
Session 2: How to Measure Your Company’s Digital Marketing Strategy and Make it Actionable
When: June 2, 10 – 11:30 AM
Where: Mad Fish Digital, 1305 NW 18th Ave (Portland)
One great thing about digital marketing is that it’s easily measurable. The problem? There’s so much to measure! How do you decide which data points to look at, and most importantly, how do you use them to inform your strategy? Before you fall into the data rabbit hole, join Mad Fish Digital founder Ben Herman to learn how to make sense of it all.
Ben Herman is the co-owner and founder of Mad Fish Digital. Since 2005, Mad Fish Digital has been developing innovative marketing strategies that encompass all facets of online advertising – SEO, paid advertising, social advertising and advanced analytics implementations. Ben is a member of SEMPDX, Entrepreneurs’ Organization and the Portland Business Alliance.
Session 3: How to Build Your Marketing Toolkit (Webinar)
When: June 15, 11 AM – 12 PM
You’re small and scrappy, which means your marketing efforts need to yield a high rate of return, both on the hours and money you invest. But with such a wide range of potential marketing channels, how do you know where to focus your marketing strategy?
In this webinar, marketing consultant Lisa Smith will uncover the core concepts that every entrepreneur needs to know as before marketing a product or service. You will learn:
- What marketing really is (and isn’t)
- How marketing has changed in ways that benefit small businesses
- How to set goals and objectives for your marketing efforts
- The 4 Pillars of Marketing Success that engage your audience and drive more sales
- How to start where you already are
Lisa Smith is a speaker, trainer, and marketing consultant for small businesses. She helps build strong customer relationships and lasting loyalties through email and social media marketing. Lisa is founder of 7-Touch Marketing and is also an Authorized Local Expert for Constant Contact. As a business owner herself, she understands the unique struggles and triumphs of small businesses.