You’ve nailed down your value proposition and defined your target market. What next? What steps will you take to reach customers and achieve the competitive advantage that will make you successful? A go-to-market strategy is your plan for delivering your product to customers. Hear from educators and entrepreneurs about how, when, and where to do it, and walk away with a plan for developing yours.
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Cost: $20 for OEN members and $35 for non-members. *Sorry, no refunds*
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John Hull is the Assistant Dean for Portland Programs and Center Development, Lundquist College of Business at University of Oregon. Most recently, John was the first partner within Nike’s Sustainable Business and Innovation (SB&I) Lab. Prior to Nike, Hull was a managing director at OVP Venture Partners and the director of the Intel Communications Fund (ICF).
Christy Goldsby is the owner and founder of Honey Mama’s, a company with a mission to offer body-loving foods that taste out-of-this-world delicious and naturally stimulate well being. Her flagship product is a nutrient rich, raw food treat called the Cacao Nectar bar. Prior to Honey Mama’s, Christy was co-owner of Blue Gardenia Bakery and Coffee Roasting Company.
Tory Campbell is founder and steward of Felton & Mary’s Artisan Foods and Senior Business Development Coordinator for the Portland Development Commission. Campbell has a strong background in business and non-profit development and most recently worked for Microenterprise Services of Oregon (MESO) as a business development specialist.
Jason Bolt has founded two eyewear companies, Revant and Society43. Society43 currently has 81 collegiate licenses and has signed agreements to make licensed eyewear for all NBA and MLS teams. Revant, which ships replacement lenses to customers in over 160 countries, was named to the Inc. 500 list of the top 500 fastest growing private companies in the US.
This workshop is sponsored by: Lumencor & Portland Development Commission.