OEN Workshop: What’s in a Name? Trademarking, Branding, and Marketing Your Food & Beverage Business

Before you put your name out there, make sure it’s the right name. In this session, you’ll learn how to select and protect a product or brand name, including do-it-yourself tricks, tips and pitfalls to avoid. We’ll also cover branding and marketing basics so you can make sure your name stands out.


Includes lunch. This workshop is the first of a three-part series, “Recipe For Success—Starting and Scaling Your Food & Beverage Business.” You may register for just this session, or you can register for the entire series here.

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Cost: $25 for OEN members (or $60 for the series) and $50 for non-members (or $135 for the series). *Sorry, no refunds*

Not yet an OEN member? Join today to get a pass to this workshop for free!

Please note: We’ll be recording this session, so you may participate in person or virtually. We encourage you to come in person if you can, as there will be more opportunity for interaction and networking (plus, lunch!). But if you’re not in the Portland area or your schedule doesn’t allow, please consider signing up for the virtual option.

Session Leaders

Sheila Fox Morrison

Attorney, Davis Wright Tremaine

Sheila provides trademark and brand protection services at Davis Wright Tremaine. Sheila has been recognized as one of the “Best Lawyers in America” in copyright law by Best Lawyers. She is also included in World Trademark Review’s “World Trademark 1000.” Sheila was selected as a “Rising Star” in intellectual property by Thomson Reuters. She has served as a secretary, treasurer/finance committee chair, and director for the Portland’s Children’s Museum. She has also been a member and chair for the AeA Technology & Intellectual Property Committee.


Giselle Waters

Digital Strategist, Mad Fish Digital

Giselle has worked in digital media and brand development in San Francisco, New York City, and Portland. She delights in mission-driven marketing and helped start the pro-bono sector of Mad Fish’s business. She also worked in food media for over two years, helping launch and grow both the organic and paid side of the business.


Our Food & Beverage Workshop Series is presented by:
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October 16, 2017 11:30 AM
October 16, 2017 1:30 PM
Calendar Type:
Davis Wright Tremaine
1300 SW Fifth Avenue, Ste 2400
Megan O'Leary
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