OEN Workshop: Learning What Consumers (Don’t) Want

Sometimes what customers tell you they want from your brand is the opposite of what they really want. Join us as we review several examples of customers miscommunicating their desires, and discuss tools to help you deliver what the consumer truly wants.


Includes a light lunch. This workshop is the third of a three-part series for entrepreneurs in the consumer product space. You may register for just this session, or you can register for the entire Consumer Product Fundamentals series here.

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Cost: $25 for OEN members (or $60 for the series) and $50 for non-members (or $125 for the series). *Sorry, no refunds*

Not yet an OEN member? Join today to get a pass to this workshop for free!

Workshop Leader

David Fee

David Fee

Vice President of Sales and Marketing, Benchmade

Benchmade is a Portland-based manufacturer of premium knives. David manages sales, marketing, product management, and service functions. Previously he worked in various sales and marketing roles with Yakima Products, Garmont, Ford Motor Company, and Nike. An avid cyclist, runner, and triathlete, David holds a BA from Boston College and an MBA from the Kellogg Graduate School of Management at Northwestern University. He lives with his family in Portland, Oregon.


Our Consumer Product Workshop Series is presented by:
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January 25, 2017 11:30 AM
January 25, 2017 1:30 PM
Calendar Type:
Davis Wright Tremaine
1300 SW 5th Ave # 2400
Megan O'Leary
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