• Comprehensive Program List
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• OEN Executive Series
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Sales and Marketing

Location: Tonkon Torp, 1600 Pioneer Tower/888 SW 5th Ave, Portland, 97204

Click here to register for this module!

The Sales & Marketing section of the OEN Exec Series is the second of the three modules in 2008.

This six-week course will prepare entrepreneurs to address key sales and marketing functions within their own companies.  Attendees will benefit from complete discussions and prepared material covering market selection and segmentation, sales channel definition and development, sales methodology, developing engaging presentations and marketing fundamentals.

The meeting dates for the Sales & Marketing module are as follows:
March 18 and April 1, 8, 15, 22, 29.


Session 1
Market Selection and Segmentation
Presenter: Kevin Joyce

Learn how to select the optimal target markets, how to position your product and the messaging you should use in your sales and marketing communication.

Session 2
Sales Channel Definition
Presenter: John Tortorici

Now you know your value proposition, what channel should you use to promote and sell your product?  Explore using channel partners to get more exposure.  In this session, you’ll also hone your value proposition and get practice communicating with fellow classmates to insure it’s clear.

Session 3
Creating a Repeatable Sales Process
Presenter: Gordon Viggiano

A repeatable sales process is the key to your success.  Learn how to set up the optimal process.

Session 4
Selling With Questions
Presenter: Gordon Viggiano

How do you get in front of your target prospects?  Learn how to get in front of your target prospects and truly understand their needs.   Many entrepreneurs exhaust their unsuspecting prospects with features and benefits. Learn how to involve the prospect with the proper use of questions

Session 5
Engaging Presentations
Presenter: Scott Olsen

Now that you know the prospects HOT buttons, how do you present in an engaging way? Learn key tips from expert sales trainer Scott Olsen.

Session 6
Fundamentals of Marketing
Presenter: Wilson Zehr

Learn about how to apply the 5 P’s of marketing to grow your business.