OEN Executive Education

Practical Education for challenging times: Sales, Finance and Capitalization

Business leaders need to be exposed to the latest trends, as well as core business ideologies. So, OEN has developed the 2009 Executive Series curriculum to provide entrepreneurs with the skills and knowledge to make critical business decisions. This four-week educational series is designed to offer entrepreneurs access to industry professionals via interactive and engaging sessions. OEN’s Executive Series will assist entrepreneurs in building companies that are attractive to investors, customers, partners and employees via a series of focused, interactive educational sessions.

Session I – Sales and Marketing

This session prepares entrepreneurs to address key sales and marketing functions critical to the success of their business venture. Participants will benefit from focused discussions on market selection and segmentation, sales channel definition and development, sales methodology, developing engaging presentations and marketing fundamentals.

Session II – Understanding Financial Statements

This session provides entrepreneurs with an overview of the components involved in financial statements. In addition to an understanding of the usefulness of each type of financial statement, participants will learn to decipher book versus taxed based accounting. Participants will also learn to interpret key financial ratios applicable to their business.

Session III – Understanding Cap Table Dynamics

This session will assist entrepreneurs with the development and design of their business, establishing an understanding of legal issues and capital management strategies. Specific topics will include selecting the right legal entity, equity structure, pre-money valuation, capital table dynamics, and liquidation analysis.

Session IV - Ask the Expert Panel

Participants will have an opportunity to engage in a panel discussion with local professionals to expand further on the topics presented to date, as well as address key business issues not part of the curriculum. Panelists will include an attorney, a CPA, a sales & marketing professional, a recent entrepreneur and a venture capitalist.

Pricing: The course is $200 for OEN members for the entire Executive Series and $325 for non-members (includes a one year individual membership), and is available for a maximum of 20 participants.

Who should attend: The course is designed for leaders of companies who are beyond idea stage and are up an running but may be pre-revenue.

Check our calendar of events for the next series or call OEN at 503-222-2270 to be put on a class notification list.