OEN Member Spotlight: Opiniator
Opiniator is a company that provides businesses with a more effective method of gaining valuable information about their customers’ opinions on their services. There is often a disconnect between customers and businesses regarding the experiences of the customers, so in order to combat this, Opiniator provides on-the-spot customer comments card where real customers use their own mobile phone to give their feedback (scores, comparisons, benchmarks, ideas) about the business whilst they are consuming a product or service. Read this Q&A with Matthew Selbie from Opiniator for more information on this business that very well may change the way businesses communicate with their customers.
Q: What does your business do?
A: We provide a way for any business to receive point of experience, real-time customer feedback, analysis and alerts, using the customer's own cell phone.
Q: What problem does it solve?
A: Opiniator provides actionable feedback for the business to solve the problem of Customer defection.
Q: How did you come up with this business idea?
A: Observation of many businesses that customer feedback is not done well.
Q: What are your biggest challenges?
A: Finding really good sales staff.
Q: What are your goals for the company?
A: Develop a dominant position within 2-3 segments with three years.
Q: Are you looking for funding?
A: Yes.
Q: What would funding enable you to do?
A: Develop the sales force and develop the brand.
Q: Have you been an entrepreneur before?
A: Yes.
Q: What brought you to OEN? What do you hope to gain from membership?
A: Recommendation, networking, business leads.
Q: What has been the biggest surprise in your entrepreneurial experience to date?
A: No big surprises so far.