OEN Member Spotlight – Terri Entler of Bowserwear, LLC
Healers Veterinary Products -a new class of products changing the way pet owners bandage and protect their pets.
Q: What does your business do?
A: Healers™ offer a patent pending medical wrap and dressing technology that allows critical air flow to the wounded area. Our proprietary technology and design provides healing properties without risking further injury related to owners incorrectly bandaging and restricting blood flow. Healers™ significantly reduces end users costs by enabling them (not a veterinarian) to easily bandage their pet’s injury, reducing the need for excessive gauze, and our wraps are re-usable.
Q: What problem does it solve?
A: Animal owners have few options related to their pets wound care and healing devices. Pet cone hoods and make shift bandages with gauze and duct tape have been the norm. Veterinarians and care providers are demanding similar treatment options for their animals as they can get for human healthcare.
Q: How did you come up with this business idea?
A: After my german shepherd tore all the pads off all four paws I found treating his paws with the solutions on the market was a nightmare. So I developed our first product “ Healers Dog Booties with non stock gauze inserts creating a non adhesive bandage wrap that simplified the home care of my pet.
Q: What are your biggest challenges?
A: Resources and marketing. People love the product once they know about it. So getting the word out and having the resources to support sales.
Q: What are your goals for the company?
A: To become the product(s) of choice for veterinarians and pet owners when managing their pets’ home care. We want to be the “Johnson of Johnson” in the pet world.
Q: Are you looking for funding?
A: Yes, We are looking for an initial $500K .
Q: What would funding enable you to do?
A: Enable us to execute to our market strategy and develop new products.
Q: Have you been an entrepreneur before?
A: Yes
Q: What brought you to OEN? What do you hope to gain from membership?
A: I learned about OEN through one of my advisors. As a member I gain valuable advice and networking that helps grow my business.
Q: What has been the biggest surprise in your entrepreneurial experience to date?
A: The support of the community and the people I have met.
Q: What has been the best entrepreneurial advice you’ve received?
A: Hang in there. You have a great product and you will succeed.